Dena’s heart and work is laser focused on helping potential-seeking people and businesses embrace change as a life-giving opportunity for growth.

Dena is here for you!

Dena Jansen is an acclaimed author, speaker, and coach with a dynamic history in corporate leadership, having seamlessly transitioned to the world of entrepreneurship. With a spirited drive, Dena leverages her unique perspective gained from over two decades as a farmer’s wife, blending agricultural wisdom with the fervor of personal development.

Her expertise shines in her multi-faceted roles as the co-host of the You Just Don’t Know It Yet podcast and the creator & co-producer of the women’s conference RON 2.0. Having climbed the corporate ladder for 15 years, Dena later channeled that ambition to build an influential personal and professional coaching practice, continually turning dreams into reality. A proud alumna of Texas Tech University, she holds a master of science in accounting.

Beyond her professional accolades, Dena is a self-confessed rom-com enthusiast, loving heartwarming tales across books, movies, and TV shows. She effortlessly switches between the rhythm of her headphones and the heartbeats of her loved ones. While plants may mock her green thumb, her ability to foster human growth is unparalleled. From invigorating spin classes to calming walks and weight circuits, Dena is dedicated to holistic well-being.

Her relatable tales of navigating the unpredictable journey of life resonate deeply with ambitious small-town women, budding entrepreneurs, and growth-minded, heart-driven corporate coaches and leaders, encouraging them to find their voice in chaos.

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